1、The major forms of NTB are ___.
A.quotas
B.voluntary export quotas
C.foreign exchange control
D.state monopoly
本题答案：
ABCD
2、The most common channels of distribution are ___.
A.wholesalers
B.retailers
C.agent
D.brokers
本题答案：
ABCD
3、Tools that are commonly used for promotion are: ___
A.dvertising
B.sales promotion
C.personal selling
D.public relations
本题答案：
ABCD
4、When identifying market segments, marketers look at some variables, the most common being: ___
A.Geographic
B.Demographic
C.Psychographic
D.Product-use
本题答案：
ABCD
5、Being a sole proprietor does not mean you are free from problems. There are some of the disadvantages as ___.
A.unlimited liability
B.limited access to capital
C.limited managerial expertise
D.easy keep operational and financial secrecy
本题答案：
ABC
6、In order for a document to be a negotiable instrument, it must contain several characteristics: ___
A.it must be in writing and signed by the maker ordrawer
B.it must contain an unconditional promise or order to pay a specific sun of money
C.payment must be made on demand or at a definite future date
D.it must be payable to order or to bearer
本题答案：
ABCD
7、Consumer products can be further classified into ___.
A.convenience goods
B.shopping goods
C.specialty goods
D.industrial goods
本题答案：
ABC
8、Frederick Herzberg and his associates put forward a theory called the two-factor theory, including ___.
A.hygienic factors
B.motivating factors
C.security factors
D.social factors
本题答案：
AB
9、According to its attributes, property can be classified into ___.
A.tangible real property
B.intangible personal property
C.intellectual property
D.material property
本题答案：
ABC
10、There are two types of advertising ___.
A.product advertising
B.institutional advertising
C.indoor advertising
D.outdoor advertising
本题答案：
AB
11、A check is essentially an order instructing the bank to pay a given sun to a designated person or firm.()
A.错误
B.正确
本题答案：
B
12、A completely foreign-owned enterprise is independent in decision-making and can take all the profits it makes.()
A.错误
B.正确
本题答案：
B
13、Multinational corporations (MNCs) are the highest form. for organizing international business.()
A.错误
B.正确
本题答案：
A
14、Well-administered appraisals are very important to human resources development, because they provide systematic and regular feedback to both the employer and the employees about how well the latter perform.()
A.错误
B.正确
本题答案：
B
15、Money acts as a unit of account because we can use it to measure the relative value of goods and services.()
A.错误
B.正确
本题答案：
B
16、Public relations is a tool with which a firm builds goodwill among the public and maintains a positive image of itself.()
A.错误
B.正确
本题答案：
B
17、Securities markets can be divided into primary and secondary markets.()
A.错误
B.正确
本题答案：
B
18、A firm should give its new employees proper orientation and help them adapt to the new environment.()
A.错误
B.正确
本题答案：
B
19、It is generally agreed that the first revealing studies on human relations were made between 1932 and 1943 at the Hawthorne Works Plant of the Western Electric Company.()
A.错误
B.正确
本题答案：
B
20、Current ratio and quick ratio are two of the most common ratios used to analyze a firms short-term or liquidity position.()
A.错误
B.正确
本题答案：
B
