Between Elvis and Alice, rock critics say, a ( 32 ). of rock stars have helped our society define its beliefs and ( 33 ). Bob Dylan touched a ( 34 ) of disaffection. He spoke of ( 35 ) rights, nuclear fallout, and loneliness. He spoke of change and of the ( 36 ) of an older generation. “Something's happening here,” he sang. “You don't know what it is, do you, Mr. Jones?” On her way home she usually bought a slice of honey-cake at the baker's. It was her Sunday ( 37 ). Sometimes there was an almond in her slice, sometimes( 38 ) . It made a great ( 39 ). If there was an almond it was like carrying home a tiny present-a surprise-something ( 40 ) might very well not have been there. She hurried on the almond Sundays and struck the match for the kettle in quite a ( 41 ) way. The satisfaction of ( 42 ) time and of affording some outlet, however modest, for ambition, belongs to most work, and is sufficient to make even a man whose work is dull ( 43 ) on the average than a man who has no work ( 44 ) all. But when work is interesting, it is ( 45 ) of giving satisfaction of a far higher order than mere relief ( 46 ) tedium. The kinds of work in which there is some interest may be arranged in a hierarchy. Problems large and small confront the elderly. They are easy targets for crime in the ( 47 ) and in their homes. Because of loneliness, confusion, hearing and visual difficulties they are prime ( 48 ) of dishonest door-to-door salesmen and fraudulent advertising, and buy defective hearing aids, dance lessons, useless "Medicare insurance supplements", and quack health remedies. Persons crippled by arthritis or strokes are yelled at by ( 49 ) bus drivers for their slowness in climbing on and ( 50 ) buses. Traffic lights turn ( 51 ) before they can get across the street. Our research shows that no company can succeed today by trying to be all things to all people. It must ( 52 ) find the unique value that it alone can deliver to a chosen market. We have ( 53 ) three distinct value disciplines, so called because ( 54 ) discipline produces a different kind of customer value . Choosing one discipline to master does not mean that a company ( 55 ) the other two, only that it picks a dimension of value on which to stake its market reputation over the long ( 56 ).

A.abandons B.at C.attitudes D.bewilderment E.capable

F.civil G.dashing H.difference I.each J.from K.happier

L.identified M.impatient N.instead O.killing P.nerve Q.not

R.number S.off T.red U.streets V.term W.that X.treat Y.victims ()